Understanding keyword match types is essential for smarter Amazon PPC marketing, as it directly impacts ad visibility, budget efficiency, and targeting precision. Amazon offers three primary match types—broad, phrase, and exact—each serving a distinct purpose in your advertising strategy. Broad match casts a wide net, capturing a variety of search queries, while phrase match narrows t... https://www.brandscapeventures.com/blog/amazon-ppc-keyword-match-types-uk