The study aims to identify which pricing strategies are most effective in retaining clients. with the purpose of providing practical guidance for audit firms in Vietnam to enhance their competitiveness and sustainability. The study used quantitative methods. using survey data collected from 257 experts in 132 small and medium-sized auditing companies (with an annual revenue of less th... https://www.spidertattooz.com/USC-Trojans-9FIFTY-Snapback-Hat/